Flabia Group

Our Story

Flabia Ayurveda

The Story of Growth & Grace

A Journey of Trust, Tradition & Transformation

Founded in 2014 by Dr. Shib Prasad Goswain, a visionary Ayurvedic doctor and industrialist, Flabia Ayurveda was established with a mission to integrate the timeless wisdom of Ayurveda into modern life. In just over a decade, we have grown exponentially, expanding our presence across 22 states in India with an annual turnover exceeding ₹50 crores and earning the trust of millions nationwide.

At Flabia Ayurveda, we believe that Ayurveda is not merely a science — it’s a way of life. Rooted in centuries-old traditions, our products are thoughtfully formulated using authentic Ayurvedic formulas, blending finest-grade herbal extracts, essential oils, and antioxidants with modern scientific precision. Our formulations aim to support daily wellness through natural purification, nourishment, and rejuvenation — delivering the best that Mother Nature has to offer.

All our products are natural Ayurvedic food supplements, not medicines, and are tailored to individual needs. Each product reflects our unwavering commitment to quality, purity, and efficacy.

Empowering Lives Through Opportunity

Recognising the growing challenge of unemployment, Flabia Ayurveda adopted a Direct Selling model to create sustainable earning opportunities. Our transparent and rewarding commission structure enables individuals—full-time or part-time—to achieve financial independence through product distribution.

Excellence Through Innovation

Driven by a young and visionary team, we operate with in-house Production, Design, IT, and R&D divisions, ensuring seamless quality and innovation. As India’s first direct selling company with its own R&D and manufacturing unit, producing nearly 48% in-house, we stay ahead through research, technology, and trust.

A Decade of Excellence — And Beyond

With 11 successful years and an impressive 93% CAGR growth, our journey reflects resilience and vision. Becoming a leading Ayurvedic brand within five years is just the beginning.

We remain committed to empowering lives, driving innovation, and building trust as we move toward becoming the nation’s most trusted Ayurvedic wellness brand.

Flabia Ayurveda — Inspired by Nature, Perfected by Science

Flabia Group

Our Journey

Flabia Ayurveda Decade of Growth, Innovation & Wellness (2014–2025)

Our Journey Ahead

From a humble beginning to becoming a symbol of Ayurvedic excellence, Flabia Ayurveda continues to evolve with integrity, innovation, and purpose.

With every milestone, we reaffirm our mission — to create a healthier, happier, and more empowered India through natural wellness and responsible growth.

2025 – Growing Success and Honour

Flabia marked another victorious year with The Eastern India Brand Leadership Award 2025 by EIILM – Kolkata, further solidifying our reputation as a trusted wellness leader. With continuous product innovation, we proudly introduced our new Baby Care category, extending wellness to the youngest members of society.

2024 – Expansion, Innovation & Digital Strength

Building upon our digital foundation, we expanded our membership network, stock points, and branch presence nationwide. We also introduced two new product categories — Food & Beverage and Home Care, further broadening our wellness ecosystem and enhancing daily life experiences.

2023 – A Milestone of Prestige

Flabia Fresh Pvt. Ltd. was proudly recognised as the “Most Promising Network Marketing Company with Research & Development” at the Network Marketing Awards 2023, held at the Taj Palace, New Delhi. The recognition highlighted our innovation, sustainable growth, and contribution to India’s direct selling industry.

2022 – Honour and Mobility

Flabia’s excellence was once again celebrated with the Brand Leadership Award 2022 by EIILM – Kolkata. Alongside this honour, we ventured into a new lifestyle category with our premium costume jewellery line, bringing a touch of elegance and sophistication to the world of wellness.

2021 – Going Digital: Closer to Better Shopping

We took a bold digital leap with the launch of our secure e-commerce platform, redefining the shopping experience with accuracy, affordability, and transparency.

By leveraging technology and insights from the pandemic, we strengthened our customer-first approach, making our products more accessible across India.

2020 – A Year of Learning and Strength

The pandemic tested our resilience, but Flabia stood tall as an essential service provider. Our dedicated teams ensured uninterrupted product supply across India, serving communities when it mattered most. This challenging period made us stronger, smarter, and more united than ever before.

2019 – Resilience and Recognition

Despite challenging market dynamics and rising competition, Flabia continued to thrive, earning the West Bengal Best Brand Award 2019 and the Brand Leadership Award by the International Marketing Congress. These accolades reflected our team’s adaptability, innovation, and unwavering commitment to wellness.

2018 – Growing with Our Own Strength

A year of independence and innovation — we inaugurated Flabia Herbal, our in-house research and manufacturing unit, ensuring complete control over product quality and development. With 30+ self-developed products and two new categories — Cosmetics and Veterinary Care, our portfolio grew beyond 200 products, reinforcing our promise of uncompromised excellence.

2017 – A Big Leap Forward

Flabia Ayurveda achieved a major milestone by crossing the ₹1 Crore monthly revenue benchmark, sustaining consistent growth across quarters. With expanding operations and dedicated leadership, we established fully functional branches across multiple states in India, ensuring stronger market reach and customer connection.

2016 – Recognised as a Brand of Excellence

By our third year, Flabia Ayurveda gained industry-wide recognition as a leading direct sales company, endorsed by reputed authorities. We proudly introduced our Food & Beverage division, expanding our portfolio beyond 100 products and marking our entry into lifestyle wellness.

2015 – A Step Ahead

With overwhelming market response and growing customer trust, we expanded our portfolio by adding 30+ new products across Personal Care, Beauty Care, and Agro Care categories — making our product range exceed 50 products. Our commitment to quality and customer satisfaction strengthened our presence in the wellness sector.

2014 – The Beginning of a Vision

Flabia Ayurveda was born on 15th April 2014 with a strong purpose — to bring authentic Ayurvedic wellness to modern households. We began with 20 carefully researched healthcare products and a robust direct sales distribution model, setting the foundation for a brand built on trust, purity, and results.

Flabia Group

The Young Leaders

Dr. Shib Prasad Goswain

Founder & Managing Director, Flabia Ayurveda

Dr. Shib Prasad Goswain is an Ayurvedic doctor, entrepreneur, and Founder & Managing Director of Flabia Ayurveda. Since launching the company in 2014, he has built it into a rapidly growing wellness and direct-selling brand by blending traditional Ayurvedic knowledge with modern business strategy. With strong expertise in product innovation, market planning, and execution, he has developed a scalable business model that empowers thousands of individuals with income opportunities and long-term financial growth. Known for ethical leadership and customer-focused solutions, Dr. Goswain continues to drive Flabia Ayurveda’s mission of “Empowering People, Enriching Lives” while shaping the future of India’s herbal and wellness industry.

Mrs. Chandrima Goswain

Director

Mrs. Chandrima Goswain is the Director of Flabia Ayurveda and a key supporter of the company’s mission to empower communities through direct selling. With more than a decade of experience in training and development, she plays a vital role in guiding and inspiring women entrepreneurs across India. Known for her humility, ethics, and leadership, she continues to strengthen Flabia’s network with her practical insights and customer-focused approach, making her a true role model for the Flabian family.

Flabia Group

Trust Matters

Flabia in a short span of time has acquired all the required certifications from the most reputed and trusted organizations to ensure our consumers and direct sellers stay in full confidence when they hold our products. To empower the product line below are the certificates we have at our possession.